MODULE OVERVIEW

Unit Menu

• Module Overview
• Learning Outcomes
• Topic 1: Validate your customer segments and customer needs!
• Topic 2: Do your solutions answer the top 3 problems?
• Topic 3: What are your product service offerings?
• Topic 4: Does your location support your customer segments?
• Topic 5: What are your validation conclusions?
• Summary
• Module 01 Test

Through the Lean Canvas you will validate at least two of your customer segments through primary research techniques. By validating your customer’s needs and wants and the problems they are having in purchasing this type of service, you will discover if your offering ranks high in their buying patterns. You will develop effective interview guidelines to facilitate accurate surveys and solutions to set the stage for your service offering. The key is to get feedback in the early development stages of your business so if you need to change or alter anything you can do this early on without losing any customers or money in the business. It is totally rewarding to commit to helping your patients excel in matters relating to their health.

"We make a living by what we get; we make a life by what we give."

Winston Churchill

For this module you will develop the following:

• Assignment 3 - Your problem/solution interview questions (worksheet used to interview 15 potential clients)
• Assignment 4 , Location analysis – early observations
• Assignment 5, Validation conclusions
• Lean Canvas Template
#2, your product/service offerings
#3, top 3 problems for each customer segment
#4, solutions to the top 3 problems for each customer segment

• Business Plan
Section 2 – Product/Service Offerings (by Customer Segment)
Section 3 – Top 3 Problems (by Customer Segment)
Section 4 – Solutions (by customer segment)