OVERVIEW

Module 03: Unique Value Proposition (UVP) and Reaching Customer Segments

Unit Menu

• Module Overview
• Outcomes
• Topic 1: How to attract customers with benefits vs features
• Topic 2: Creating a UVP that sets you apart from the Pack
• Topic 3: How do your Customers Find You?
• Topic 4: Common Channels, Tried, Tested and True
• Topic 5: Online Channels can create a Buzz
• Topic 6: Let’s Create that Unfair Advantage
• Topic 7: Minimize Business Risk
• Summary
• Module 03 Test

Module Overview

All businesses must have customers who purchase from them. This module is not only about finding them but shows us how we can be as compelling as possible so that people will want to become our customers and buy from us. To help us do this, we will learn how we can discover what is unique about us and how this helps us stand out from the crowd.

We live in a world where businesses have many competitors. Let’s discover how we can get noticed! You will also be guided by the principles of marketing outlined by your industry associations.

For this module you will develop the following:

• Write 3 features and benefits of your practice
• Prepare a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis
• Lean Canvas TemplateLean Canvas Template
#5 Unique Value Proposition (UVP) by customer segment
#6 Channels
#7 Unfair Advantage

• Business Plan
Section 5 – Unique Value Proposition (UVP) by customer segment
Section 6 – Channels, use the bullseye framework worksheet to complete list of channels
Section 7 – Unfair Advantage